I’ve been in meetings with people and I’ve heard great things suggested and you hear the same response,
“Yeah, not a problem, so-and-so can knock that out in a few hours.”
You know who didn’t knock it out in a few hours, days, weeks, months, I think you get the point.
We live in a culture today that has a very loose understanding of what it means to be accountable. Most people say they will do something, or work on something, but unless there is a penalty for not doing it, forget about it. Going above and beyond to solve a problem simply isn’t worth it.
Ironically, it’s these little things that really save time. What if someone built a video library to replace the need to give live demos that were the same every time, you could scale a whole sales team and double it’s use as a training vehicle for new employees getting used to the platform. Sure your productivity would be switched up for a few days, but the benefits long term far outweigh the short term.
At the end of the day, it’s up to the individual employees to be accountable and for management to lead by example.
One manager told the sales team that sales would be better if the entire team made more phone calls. An employee responded that they had made five calls to the UK before then came into the office and asked the manager how many they had made. Their response, none.
Accountability means practicing what you preach. It means that senior management should work the phones every once in a while, they should talk to other employees, they should still make calls and take calls. If they aren’t willing to be accountable for the actions they are asking their teams, everyone loses respect.